Expand Your Market Reach
Tap into the massive purchasing power of the disability community. An accessible site welcomes millions of potential customers who might otherwise shop elsewhere.
Industry Solutions
Retail & E-Commerce Web Accessibility
Empower every customer to shop with ease. Comprehensive accessibility solutions for online retailers and e-commerce brands.
Disabilities to Focus on for Retail Accessibility
Visual Impairments
Ensure compatibility with screen readers and avoid flashing images. High contrast and scalable text help users with low vision or color blindness browse products effectively.
Auditory Impairments
Provide captions and transcripts for product videos and audio content. This ensures customers with hearing disabilities can access all product information.
Cognitive Impairments
Use clear, simple language for product descriptions and navigation. Avoid jargon and ensure consistent layouts to help users with cognitive challenges find what they need.
Mobility Impairments
Ensure full keyboard navigability. Users should be able to browse, select options, and complete checkout using only a keyboard, without relying on a mouse.
Inclusive Shopping
An accessible store allows everyone to shop independently. Features like clear error messages and form labels make the purchasing process smooth for all users.
Universal Design
Designing for accessibility improves the experience for everyone, including mobile users and those in bright sunlight or noisy environments.
71%
Of online shoppers with disabilities will leave a site that is difficult to use
$13T
Annual disposable income of the disability market globally
82%
Of customers would spend more on a website with accessible features
71%
Of online shoppers with disabilities will leave a site that is difficult to use
$13T
Annual disposable income of the disability market globally
82%
Of customers would spend more on a website with accessible features
Boost Sales with an Inclusive Store
Mitigate Legal Risks
Retail is a top target for ADA lawsuits. Proactive compliance with WCAG 2.1 AA standards protects your brand and saves you from costly legal battles.
Improve SEO Rankings
Accessibility and SEO go hand-in-hand. Cleaner code, alt text, and semantic structure help search engines rank your product pages higher.
Enhance Brand Reputation
Show that your brand values inclusivity. A commitment to accessibility builds loyalty and positive sentiment among all your customers.
Better User Experience
Accessibility improvements like clear navigation and readable text make your store easier to use for everyone, reducing bounce rates and increasing conversions.
Automated Maintenance
Our AI solution monitors your store 24/7, ensuring that new products, promotions, and content updates remain compliant automatically.
RETAIL INSIGHTS
Why Accessibility is Beneficial for the Retail Sector
Accessible web practices are beneficial to the retail sector. When web accessibility is done correctly, the benefits can be significant and wide spanning. It not only ensures compliance but also opens up your digital storefront to a wider audience, enhancing customer satisfaction and loyalty.
For Consumer, Retail & E-Commerce
Consumer & Retail Digital Accessibility Solutions
Leading consumer, retail and e-commerce companies trust WebAbility with their accessibility needs so they can focus on their core business of providing quality products, services and experiences to their customers.
The bigger and more established your retail business, the more legal exposure you may have for producing digital assets, websites and apps with possible accessibility violations. WebAbility ensures your content is standards compliant and accessible to everyone.
Contact us to learn how to get started.
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Seamless Integration
The solution for
every website
Accessibility Enhancer integrates with any website builder or CMS, enabling accessibility without a complicated technical setup.
Accessibility Essentials
WCAG
Web Content Accessibility Guidelines
International standard defining success criteria for accessible web content, currently at version 2.x with levels A, AA, AAA.
Learn moreabout WCAGADA
Americans with Disabilities Act
U.S. civil rights law prohibiting discrimination based on disability. Covers public accommodations, employment, and digital accessibility.
Learn moreabout ADAARIA
Accessible Rich Internet Applications
A specification that defines roles, states, and properties to improve accessibility of complex UI when native semantics are insufficient.
Learn moreabout ARIAScreen Reader
Assistive Technology
Assistive technology that converts on-screen text and semantics to speech or braille output.
Learn moreabout Screen ReaderAlt Text
Alternative Text
Text alternative for images that conveys purpose or meaning when the image cannot be perceived. Decorative images should have empty alt ("").
Learn moreabout Alt TextOptimize content for screen readers
Advanced AI adds ARIA attributes and alt text to your website, enabling screen readers to accurately interpret content for blind users. Ensures navigation landmarks and semantic HTML structure.
- Real-time Optimization
- Full WCAG Compliance
- Global UI Detection
- User-First Focus
Enable seamless keyboard navigation
Automatically implement focus indicators and skip-to-content links for users with motor disabilities. Full keyboard control ensures all interactive elements are accessible without a mouse.
- Real-time Optimization
- Full WCAG Compliance
- Global UI Detection
- User-First Focus
Adjust color contrast for color blindness
Automatically enhance color contrast ratios and provide alternative visual cues beyond color alone. Supports multiple color blindness types including protanopia with custom color filters.
- Real-time Optimization
- Full WCAG Compliance
- Global UI Detection
- User-First Focus
Simplify cognitive accessibility
Reduce cognitive load with simplified layouts, content highlighting, and reading guides. Features include dyslexia-friendly fonts and clear visual hierarchy for easier comprehension.
- Real-time Optimization
- Full WCAG Compliance
- Global UI Detection
- User-First Focus
Prevent seizures with motion controls
Automatically pause animations, stop auto-playing videos, and remove flashing elements that could trigger photosensitive epilepsy. Provides complete control over all moving content.
- Real-time Optimization
- Full WCAG Compliance
- Global UI Detection
- User-First Focus
Enhance visibility for low vision users
Increase font sizes, adjust spacing, invert colors, and enhance contrast for users with partial sight. Features include customizable cursor sizes and text magnification.
- Real-time Optimization
- Full WCAG Compliance
- Global UI Detection
- User-First Focus
Minimize distractions for better focus
Remove visual distractions, reduce animation speeds, and provide reading masks to help users with ADHD maintain focus. Includes options to hide images and simplify layouts.
- Real-time Optimization
- Full WCAG Compliance
- Global UI Detection
- User-First Focus
Frequently Asked Questions
Accessibility ensures that all customers, including the 1 in 4 adults with disabilities, can browse, search, and purchase products on your site, expanding your market reach.
Yes. WebAbility integrates seamlessly with major e-commerce platforms like Shopify, Magento, WooCommerce, BigCommerce, and custom-built sites.
No. WebAbility works in the background and through a non-intrusive widget. It does not alter your site's design or interfere with the checkout process.
Yes. Search engines favor accessible websites. Features like alt text, proper heading structures, and clear navigation improve your SEO rankings and drive more organic traffic.
Yes. The retail sector is one of the most targeted industries for digital ADA lawsuits. Ensuring compliance helps protect your business from costly legal actions.
Installation takes just a few minutes. Once active, our AI begins scanning and remediating accessibility issues immediately, with significant improvements often visible within 48 hours.